New York fines firms up to $100,000 for fake reviews

(Sept. 25, 2013) -- "This investigation into large-scale, intentional deceit across the Internet tells us that we should approach online reviews with caution," Schneiderman said. "And companies that continue to engage in these practices should take note: 'Astroturfing' is the 21st century's version of false advertising, and prosecutors have many tools at their disposal to put an end to it."