Fisher will Oversee Skyline Sales & Marketing

Elkhart, Ind.-based Skyline Corp. announced the promotion of John Fisher to director of sales and marketing for the Skyline RV Group. “I’m pleased to accept this position and eager to focus on these new responsibilities for the RV Group. Working with this team, we will reach our goal of leadership and innovation,” said Fisher. Don Emahiser, […]

Traffic: The lifeblood of a dealership business

(July 31, 2014) -- "Now that you’ve established a website that reinforces your RV businesses unique selling proposition, you need eyeballs on that website every day. Our online properties are an extension of our physical business. So we need traffic to those properties. Targeted traffic, mind you -- not just random people."