Jeff Haughton joins Apple Rock

(June 7, 2013) -- Apple Rock has announced the addition of veteran show producer Jeff Haughton, its new director of events and sponsorships. The addition of Haughton along with Apple Rock's Eric Burg, gives the company a combined 65 years of consumer, B2B and trade show management expertise.

Thor’s total RV sales up 15 percent, company reports

(June 7, 2013) -- "Our results for the third quarter reflect the dealer optimism and improved retail consumer demand that has been building since the beginning of the year, which is now entering peak seasonal demand for our RV products. Based on the current positive momentum we see in our markets, we are confident in our ability to generate growth in sales and earnings for the remainder of the year."

Content is king in online marketing

(June 7, 2013) -- According to Content Marketing Institute (CMI) it is “an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.”