KOA launches major rebranding initiative

(Nov. 19, 2012) -- Kampgrounds of America unveiled a new brand positioning strategy last weekend that promises to shake up the outdoor hospitality industry. The change has been 10 to 12 years in the making, KOA President Pat Hittmeier told RV Daily Report. It is designed to allow the company to direct the right marketing messages to the right guests and tie it to what is offered at specific campgrounds.

Sunrise software system sells reservations

(Nov. 19, 2012) -- Campground Automation lets users access maps and pictures on one page instead of juggling multiple pages. "By combining pictures with our interactive software, we get a very high adoption rate among people making online reservations," said Duffy. "One of our clients, Liberty Harbor Park, cut their call volume by 70 percent simply by allowing online reservations."

KOA honors top franchisees

(Nov. 16, 2012) -- The Bell Family, who operates the San Diego Metro KOA in San Diego, Calif., was honored as KOA's Franchisee of the Year. This was the second time the campground has been recognized as the franchise's best campground. They received the same honor in 1985. KOA's Rising Star Award was presented to Mark and Meryl Manning, from Fancy Gap, Va., KOA. Duane Spader, who owns the KOA in Sioux Falls, S.D., was honored for 40 continuous years of affiliation with KOA.

DRV promises to wow dealers in Louisville

(Nov. 16, 2012) -- “Dealers come to Louisville wondering what’s going to give them that 'oh, wow' moment. We’ve got the 'oh, wow' for you, all day long,” said Holman. “Over the past couple of years there’s been a lot of talk about a void in the residential luxury fifth wheel market. We had it covered then, and we’ve got it covered now, so everybody can stop talking.”