New Sobel video explores concept of anchoring

(Nov. 21, 2012) -- By definition, anchoring means the way salespeople ask questions greatly influences the answers they receive.  "Your words really matter," said Sobel. "After understanding this principle, you will be able to help your clients get the most product for their money, keep your clients wanting to only buy from you, and finally hold the profit necessary to provide for you and your business."