KOA launches major rebranding initiative

(Nov. 19, 2012) -- Kampgrounds of America unveiled a new brand positioning strategy last weekend that promises to shake up the outdoor hospitality industry. The change has been 10 to 12 years in the making, KOA President Pat Hittmeier told RV Daily Report. It is designed to allow the company to direct the right marketing messages to the right guests and tie it to what is offered at specific campgrounds.