Podcast 121: Protective’s Bill Koster
(Jan. 9, 2017) -- This week’s guest is Bill Koster, the vice president of specialty products at Protective. Protective celebrates its 25th anniversary this year of its endorsement by the RV Dealers Association of the Xtra Ride extended warranty. He describes the Xtra Ride program and explains why RV dealers need to be offering extended warranties to customers. Koster also explains part of the process that goes into having a product or service endorsed by the RV Dealers Association – and it’s not just simply signing a check to get the endorsement.