Go RVing panel to explore outreach strategies

(Aug. 29, 2012) -- Dealers will learn about the consumer research behind “Away” and its sophisticated methods for reaching consumers based on what people say they’re looking for right now in leisure, vacation, and personal travel. “This will be an excellent opportunity for dealers to get a detailed look at some consumer outreach initiatives that are included in the new Go RVing “Away” campaign and how some of these ideas can help reach new customers in local markets,” said Ingrassia.