Scheduling Your Success: A Dentist’s Approach

(Aug. 24, 2012) -- Great service experiences will linger with your customer. Hook them now and you'll have them throughout the cycle. Are you setting up that first appointment before your customer leaves your dealership with their new unit? Do you have an easy way to do that? If you don't you're missing out on repeat business. Think of how your dentist does it - you can't leave that place without setting up a new appointment. They do it before you pay your bill. Those people follow a tight process to get you to come back in. They're not thinking about it like a transaction. They're thinking in the long-term customer lifecycle way.