Podcast 92: Randy Sobel with Sobel University

(May 13, 2016) -- Randy Sobel, president of Sobel Associates in Tacoma, Wash, and founder of Sobel University, is a legendary sales trainer and speaker within the RV industry. He explains how a changing paradigm is already impacting RV dealers and why training is not a one-time-only event, but an ongoing process. He talks about how the Sobel University courses he developed can prepare anyone to become better at coaching customers through the buying process. Events that get sales people hyped up aren’t effective in maintaining sales success. That’s because they lack a solid, understandable process that works consistently.