Arizona Tourism develops interactive ad campaign

(June 20, 2012) -- Geared to drive in-state travel and increase tourist activities during the summer months, the campaign is the agency’s latest effort in using social media tools such as Facebook, Twitter and Pinterest to encourage travelers to "share" their Arizona travel experience with others to discover. By uploading photos and posting travel itinerary ideas on the campaign’s website, SummerInAZ.com, travelers engage in conversations about their own adventures throughout the state.