Should dealers put product prices online?

(June 19, 2012) -- The thing that most dealers agree on is that customers are going to, at some point, visit your website. When in the sales process this happens is up for discussion. Are they visiting your website before they visit your physical location? This is an important fact to know when deciding how and when to present your pricing. Much like pricing software, all deals are not the same and several factors contribute to what a final price on any RV or boat will be for the customer.