PODCAST: RVIA’s Hugelmeyer and Ashurst, plus Torklift’s Jay Taylor

(Oct. 1, 2015) -- The first guests this week are Frank Hugelmeyer, the incoming president of the RV Industry Association, and James Ashurst, the vice president of advertising and public relations for RVIA. Hugelmeyer has been on a listening tour by traveling around the country talking to manufacturers and suppliers. The former president of the Outdoor Industry Association, he describes the similarities between both organizations and how his experience will help him in the RV industry. Ashurst talks about the success of the Go RVing campaign and it's new approach to experiential marketing. The next guest is Jay Taylor, the general manager of Torklift International. The company has a growing international footprint in the RV and caravan markets. He offers some history about the company, but also describes some of Torklift's best selling products, and how dealers and manufacturers can benefit by selling and using them.