Winnebago’s Chad Reece, Sheila Davis on Podcast 50

(April 24, 2015) -- Chad Reece talks about the company's current marketing efforts and what Winnebago is doing to better promote its products to potential RV buyers. He also describes how the Internet and computers have shifted marketing away from predominantly print forms of communication to an emphasis on social media and websites. Sheila Davis talks about how Winnebago has changed during her tenure with the company, yet describes how much it remains a "small town company." She stresses the importance of public relations and what it has done to help Winnebago shape its brand and reputation.