Webinar to improve dealership follow-up process
(March 1, 2012) -- "Research shows that 72 percent of prospective buyers rank follow-up as the No. 1 reason they will return to a dealership. But most of these prospects report that no one is doing a good job following up," said Carr. "The lack of good follow-up is costing you a lot of money and making sales harder than they should be."