HersheyPark Resort unveils new logo, new look

(May 14, 2013) -- In celebration of its 50th anniversary, Hershey Highmeadow Campground is now Hersheypark Camping Resort. Guests visiting the camping resort will now be fully immersed in the Hershey experience, including renaming camping areas to reflect areas of the park and the main road, formerly Matlack Road, is now appropriately named Sweet Street.