Podcast 210: Ernie Lansford tells how to be a customer success master

(Nov. 21, 2018) -- Ernie Lansford is the author of The Poetics of Sales: A Sales Rep’s Journey From Tolerated Professional Visitor to Celebrated Partner. The book is also about leadership, especially as it pertains to his 18 immutable customer success codes. Those apply not only to sales, but to management and everyday life, if you want to be successful. Ernie offers unique insight into the different types of relationships salespeople have with customers, and describes the sales culture as a reflection of business practices today.