Go RVing was all set to go big, launching a brand new, innovative, advertising campaign on April 1, according to a News & Insights report by the RV Industry Association (RVIA). The campaign – GORV! – is an attention-grabbing concept. It’s something the RV industry has never seen before, designed to appeal to the next […]
The post GORV! Campaign Takes Aim at Next Generation of RVers appeared first on RVBusiness - Breaking RV Industry News.