Podcast 191 discusses Millennial campers

(July 12, 2018) -- This week's guest is Deserie Lawrence, the chief marketing officer of Blue Water Development, a company that manages seven RV resorts on the east coast. She’s going to describe what Millennials want from a camping or outdoor experience. She’ll even show how campgrounds can keep guests busy without investing a lot of money in their own infrastructure, but rather by partnering with other adventure firms in their area. Her marketing advice is that firms must tell the story, not sell the product.