Podcast 130: Evanne Schmarder, Digital Benchmark Study

(March 17, 2017) -- This week’s guest is Evanne Schmarder, a serial entrepreneur working in the RV industry as the founder of Roadabode Productions. Her latest project involved a survey of companies in the outdoor hospitality industry to produce the 2017 Digital Marketing Benchmark Study. This is the second in a series of reports that takes an in-depth look at how RV business are planning their online marketing programs by utilizing digital marketing and social media channels – and measuring their results. The study even examined the role video plays in marketing the outdoor experience.