Podcast 84: Tom Derzypolski from BowStern

(Feb. 25, 2016) -- Derzypolski says the industry has matured and, in doing so, is becoming more attractive to more people. He describes trends among RV buyers and users, and touches on how digital media is playing a tremendous role in trip planning and purchase decisions. He also offers some advice as to how RV-related businesses could best put this data to use in making strategic changes to what they offer and how they reach RV consumers.