Month: May 2015

(May 5, 2015) -- Just as dealers are seeking ways to get people into an RV, stores like Cabela's, Bass Pro Shop, Gander Mountain and a host of regional outdoor retailers are seeking unique ways to entice people into their stores. This is a win-win for both RV dealers and outdoor retailers

As part of its ongoing experiential marketing efforts, Go RVing was on-site April 30-May 3 at the LPGA’s North Texas Shootout at Las Colinas Country Club in Dallas, Texas. The LPGA is known for having a family-friendly gallery, and the event drew thousands of spectators, reports James Ashurst, vice president of communications and marketing for […]

(May 5, 2015) -- “We are really excited to have Keller as an important distribution partner. Xantrex seeks motivated, capable and respected partners who will do well with our brand and really add value to dealers and installers. Keller has all of this and more,” said McMillan. “We are looking forward to a long and profitable relationship with Keller Marine and RV.”

(May 5, 2015) --Join American RVer hosts Jim and Peggy Grich as they travel to the Yuma Territorial Prison in Yuma, Ariz., for the May edition of American RVer. Curator Tina Clark takes them on a tour of one of the most famous prisons in the West.

UVS Junction announced that it is offering free oversight of retargeting marketing campaigns for its roster of clients. According to a press release, retargeting is cookie-driven campaign that helps put a company’s brand in front of prospects. Unlike Pay Per Click (PPC), a monthly budget of as little as $500 will drive thousands of visitors to […]

The Florida RV Trade Association (FRVTA) board held its quarterly meeting at the Embassy Suites in Brandon over the weekend of April 11. The organization reported in its May 2015 Newsletter the following initiatives: • The board voted to increase the FRVTA Scholarship Program to $1,000 per semester, per student from $500 per semester, per […]

(May 5, 2015) -- Gallup's U.S. Economic Confidence Index was -9 for the week ending May 3 -- its lowest weekly score since December. This reflects a six-point decline from the previous week, and is the largest week-to-week drop since last July.

The Coast Distribution System Inc., an aftermarket suppliers of replacement parts, accessories and supplies for the recreational vehicle and outdoor recreation industries, today reported a double-digit gain in sales for its first quarter, ended March 31. The Morgan Hill, Calif.-based company reported net sales for the first quarter increased by 15% to $28.5 million, compared […]

Pacific Coachworks (PCW) announced last week that it had taken possession of an RV manufacturing plant in Nampa, Idaho. The company is now gearing up to get production started this month. Pacific Coachworks will be producing some of its same brands in Idaho as its California facility. These include the Econ, Mighty Lite, Sea Breeze, […]

Liberty Coach, a manufacturer of Prevost motorcoach conversions, unveiled its 2016 cockpit redesign last Friday (May 1) in a special presentation on their website. To view a video click here or scroll down the right side of the RVBUSINESS.com home page to VIDEO No. 3. “It was the culmination of a process that began two years […]