Opinion: Boys & Girls Clubs Strengthen Elkhart

Editor’s Note: The following Elkhart Truth editorial chronicles the accomplishments of the Boys & Girls Club of Elkhart County. On May 2, the 15th Annual Bids for Kids Dinner & Auction benefiting the Boys & Girls Club of Goshen, Ind., will be held at the RV/MH Hall of Fame in Elkhart. The event is driven by […]

KOA Sales & Marketing Campaign Wins Award

Kampgrounds of America Inc.’s (KOA) innovative “What’s Behind The Yellow Sign?” advertising and marketing campaign was recently awarded a Silver Medallion by the 2015 Advertising & Marketing Effectiveness (AME) Awards. According to a press release, KOA’s campaign won the Silver Award in the Sports and Leisure category. The annual AME Awards were created in 1994 […]

RV Industry Appeals to Younger Demographic

When James and Stef Adinaro first looked into purchasing an RV in 2010, they were hesitant. At 42 and 39, they felt they were too young to purchase a recreational vehicle. As reported by CNBC, five years and one RV later, the Adinaros are hoping to upgrade, having embraced the road-tripping “RV lifestyle.” Originally, the […]

Oregon Startup Launches All-Fiberglass Trailer

Robert Johans put his 30 years in design to work creating an all-fiberglass travel trailer that is built in Bend, Ore. The Bend Bulletin reported that Johans, CEO of Nest Caravans, this week rolled out the prototype Jay/1S, a 17-foot-long unit designed with high-end fixtures and a look that says it belongs on the highway […]

Fisher Joining Winnebago’s Board of Directors

Winnebago Industries Inc. announced the appointment of William C. Fisher to an open seat on its board. According to a press release, his term will begin on May 1, and he will be placed on the proxy in October for election by the shareholders in December to serve the remainder of the three-year term. Fisher was […]

Lance ‘Facebook’ Page Reaches 50K Milestone

This week Lance Camper Manufacturing Corp. celebrates reaching a significant milestone in social media marketing as it gains 50,000-plus “Likes” on its Facebook page. “As social media continues to be a key and growing component in most companies marketing strategies, in the face of new and strong competition coming into the social space every day, […]

Tom Raper Officially Becomes Camping World

An era has come to a close. Tom Raper RVs is now Camping World. The Palladium Item reported that commercials will no longer urge customers, via a catchy jingle, to “save today the Tom Raper way” at its Richmond, Ind., location on Williamsburg Pike at Exit 149A. Representatives of Camping World covered and removed Tom […]