Ashurst: ‘PR Arena is a Core Mission for RVIA’

A team of RV industry marketing professionals reported how the Recreation Vehicle Industry Association’s (RVIA) public relations efforts are helping boost awareness of RV travel and camping among consumers at “Outlook 2015: Good Things Ahead,” the kickoff event to the National RV Trade Show in Louisville, Ky. In a presentation titled “Ready to Roll,” RVIA […]

American Coach Unveils All-New ’16 Allegiance

American Coach revealed the new 2016 Allegiance at this week’s National RV Trade Show in Louisville, Ky. According to a press release, the Allegiance is the “epitome of luxury with the latest innovation, premium features and distinctive design.” High-gloss hardwood cabinetry creates a warm, rich atmosphere throughout the Allegiance. Offering the ideal combination of durability and beauty is a […]

RV industry maintains momentum

(Dec. 3, 2014) -- RV manufacturers have made up more ground since being sideswiped by the Great Recession. Overall recreational vehicle shipments from manufacturers to dealers are expected to increase by nearly 4 percent to 361,400 units in 2015, the Recreation Vehicle Industry Association said Tuesday

Louisville is a Launching Pad for New Products

This week’s National RV Trade Show is all about selling product as manufacturers and suppliers rolled out several new lines. The Goshen News reported that Middlebury, Ind.-based EverGreen Recreational Vehicles LLC had its first entry into the motorhome market on display. The company showed dealers a prototype of its Imperial Class B motorhome constructed on […]

Slideshow: ’14 Quality Circle Winners Honored

Today’s slideshow features a look at the Recreation Vehicle Dealers Association’s (RVDA) special presentation honoring 15 manufacturers who received 2014 Quality Circle Awards. The event was held in Louisville, Ky., on Monday (Dec. 1), just prior to the opening of the National RV Trade Show. These brands/manufacturers received at least 15 dealer responses and scored 80% […]