Falling Gas Prices Fuel SUV, Truck Sales in Oct.

Falling gasoline prices improved buyers’ moods and boosted sales of sport utility vehicles and trucks in October. The Associated Press reported that General Motors, Toyota, Chrysler, Nissan, Volkswagen and Honda reported sales gains last month. Of major automakers, only Ford and Hyundai reported declines. Industry sales rose 6% over last October, according to Autodata Corp. […]

RVT.com Issues ‘RV Consumers Online Report’

A new report from RV classifieds provider RVT.com details consumer trends when shopping for RVs online. According to a press release, the document cites RVT’s directly recorded Google Analytics traffic data, showing shopping behavior on over 6.8 million website visits (over 40 million website page views) over the course of a 12-month period, ending this […]

UVS Heat Mapping Tool Finds User Preferences

UVS Junction reported that the company’s heat mapping tool has yielded surprising insight into where users click when they enter an RV dealer’s website. Director Angie Cellucci said in a press release that UVS developed a heat mapping tool that “maps every page” on dealers’ sites, providing a more detailed blueprint of user preferences. “This was certainly […]

WCM Q&A: David Napp of ‘Carefree RV Resorts’

Editor’s Note: The following is a Q&A conducted by Woodall’s Campground Management with Carefree RV Resorts CEO David Napp discussing the state of the outdoor industry and his company’s continued growth. To view the entire article click here. Carefree RV Resorts has continued to grow its presence in the RV sector across North America, adding 20 properties — valued […]