Jayco’s Derald, Wilbur and Bertha Bontrager on podcast episode 015

(July 3, 2014) -- Guests include Derald Bontrager, the president and CEO of Jayco, who talks about changes to the corporate structure which pushes decision making authority down to the division level. Then, Wilbur Bontrager, the chairman of the board, talks about the company's new brand strategy, "Generations of Family Fun" and what it means for dealers and consumers. Finally, Bertha Bontrager Rhodes, one of the founders of Jayco, talks about the early days of the company and the values upon which Jayco's foundation was built.