107 KOA owners adopt brand positions

(March 12, 2014) -- "These descriptive words are being added to some KOA locations to help define the camping experience and better match camper expectations," said Gas. "Campers will still see the welcoming KOA yellow sign wherever their travels take them, but there’s even more than they may have imagined going on behind these KOA yellow signs."

KOA Reports 107 Owners Adopting New Brands

A total of 107 Kampgrounds of America (KOA) campground owners have already “taken the leap” and adopted one of KOA’s three new brand positions, the Billings, Mont.-based company said in a written announcement. The newly branded campgrounds are identified by one of three new brands – KOA Journey, KOA Holiday and KOA Resort – in [...]

Colorado Campgrounds Join Cruise Inn Network

  Cruise Inn, launched in November, announced that the majority of the board members for the Colorado Campground & Lodging Owners’ Association (CCLOA) have partnered with the company. According to a press release, Cruise Inn provides membership opportunities and benefits to independent RV park and campground owners.  Recently agreeing to convert their RV Parks to Cruise Inn [...]