Wilkins RV relies upon IDS to manage 12,000-plus contacts

(Aug. 19, 2013) -- With such a large contact base, it’s essential for the dealership to keep its audience engaged on a continual basis, Wilkins said. Although Wilkins and his staff have been able to produce some monthly newsletters and direct mail, he admits they have found it challenging to stay in front of their contact base in a consistent and affordable way.