By Trish Leighton
BreeseGo Marketing
Yelp has established itself over the years as a powerhouse for local businesses getting their information in front of the people looking for their services. As local searches go, any business, regardless of the industry, needs to have a presence on local search sites.
Recent statistics are showing that 85 percent of consumers searching for a local business read the online reviews before making a decision about purchasing. And much of this 85 percent goes beyond the first review – they will read between two and six before forming an opinion. So in order to tap into a highly targeted consumer base that is already looking for YOU, you have to have a presence on the major local listing sites.
We already know that local listings help your organic search results, as the major search engines are automatically delivering results tailor-made to the searcher’s location. Yelp and Bing have recently teamed up to take a piece of Google’s search pie. As of June 2012, Bing uses Yelp to power local search results, which has left businesses not listed on Yelp clamoring for any quality position in search results.
Yelp is more than just a directory of business listings – it involves social interaction as well, creating a nice hybrid of information and outreach. In addition to having the basics like hours of operation, physical and web addresses, phone numbers and photos, customers can leave reviews that you can respond to, and also allows you to offer specials or coupons for Yelp users.
To read the full story at BreezeGo Marketing, click here.