Boating industry explores peer-to-peer rentals

(March 15, 2013) -- Regardless of industry, companies are scrambling to figure out how to reach the Millennial generation that is very cautious with how it metes out its hard earned dollars, Boating Industry reported today, noting that Millennials don’t want to buy, they just want to borrow. And businesses and innovators are stepping in to find out how they can find their share.