Keeping score: Repeat business wins

(Jan. 23, 2012) -- For years businesses have used electronic rewards programs in place to track the amount of money spent by a specific customer and issue points based upon that amount. Rewards points are a huge part of why people shop today. Customers like points, so businesses gave them points. This movement created loyal, repeat customers and pulled in more revenue than ever before. If you think your dealership doesn’t need to have a rewards program, think again.