ADP Lightspeed introduces loyalty rewards program

(Dec. 7, 2012) -- Lightspeed Loyalty Rewards is a cardless, points-based rewards program that allows a dealer to distribute points to customers for sales, service, accessory, and parts purchases. Dealers can also award points for participation in events and owner groups. Customers may redeem those points by logging into their Rewards Account and either printing a gift certificate or sending the certificate to a mobile device.