KOA launches major rebranding initiative

(Nov. 19, 2012) -- Kampgrounds of America unveiled a new brand positioning strategy last weekend that promises to shake up the outdoor hospitality industry. The change has been 10 to 12 years in the making, KOA President Pat Hittmeier told RV Daily Report. It is designed to allow the company to direct the right marketing messages to the right guests and tie it to what is offered at specific campgrounds.

Sunrise software system sells reservations

(Nov. 19, 2012) -- Campground Automation lets users access maps and pictures on one page instead of juggling multiple pages. "By combining pictures with our interactive software, we get a very high adoption rate among people making online reservations," said Duffy. "One of our clients, Liberty Harbor Park, cut their call volume by 70 percent simply by allowing online reservations."