Now is the time to start planning 2013 promotions

(Oct. 22, 2012) -- Repetition and consistency become a critical part of any organization's marketing efforts, Perrett noted. The first contact with a customer often yields a 2 percent return. However, the second yields a 4 percent return, the third a 6 percent return and the fourth contact generates a 10 percent return, he explained. However, the fifth contact can yield up to an 80 percent return.

Navistar, Cummins finalize supply agreements

(Oct. 22, 2012) -- "This agreement represents a natural extension of the long-standing relationship between Navistar and Cummins and our history of collaboration in serving our mutual customers," said Clarke. "With the addition of the Cummins ISX15 and the use of the proven Cummins aftertreatment system, we are on a clear path to providing customers with proven, reliable and fuel-efficient clean engine technology."