Dicor’s CoolCoat reduces heat flux to keep RVs cooler

(Oct. 25, 2012) -- The temperature reducing coating material is a new alternative to the popular acrylic coating that RVers have used for years in Dicor’s two-part coating system for EPDM roofs. Dicor Products said it is critical to prepare the roof with the cleaner/activator (first part) before applying either coating (second part) to ensure maximum coating adhesion.

The circle and the square

(Oct. 25, 2012) -- "Two hours later, when the salesperson brings the deal to the manager after making the client fall in love with a product that is $800 per month and the client’s budget is $400 per month the manager says, 'You idiot, you landed the client on too much product,'" said Sobel. "This principle exposes the importance of lining up the circle and square before you show a specific product to a specific client."

ASA expands partnership with Atlas

(Oct. 25, 2012) -- "We are pleased to be expanding our relationship with Atlas and to be able to offer better service along with faster turnaround times for the Canadian RV aftermarket,” said Barrow.. “With the success we have already had, we are excited about the new opportunities this expansion will bring us and our Canadian partners.”