Overcoming objections – Part 2

(Oct. 30, 2012) -- "There are five main areas that your customer may have objections in, and it is important that we as salespeople ensure that all of the five main ingredients in a sale are firmly intact," said Rees. "The most important thing we sell is ourselves. We make the difference, more often than not, as to whether customers buy from us or not. So what can we do to make ourselves so attractive to our customers that they WANT to do business with us?"