Now is the time to start planning 2013 promotions

(Oct. 22, 2012) -- Repetition and consistency become a critical part of any organization's marketing efforts, Perrett noted. The first contact with a customer often yields a 2 percent return. However, the second yields a 4 percent return, the third a 6 percent return and the fourth contact generates a 10 percent return, he explained. However, the fifth contact can yield up to an 80 percent return.