DealerLogic becomes EverLogic

(Aug. 10, 2012) -- This change is a result of some recent trademark conflicts. “While our intent is to not confuse anyone, we felt it was in the best interest of our business to move forward with this new name. We are excited about our new brand, EverLogic, and how that name will assist us in expanding into more vertical markets,” said Goodwin.

RVDA workshops focus on customer retention

(Aug. 10, 2012) -- Workshop attendees will find out what factors should be considered when deciding what to sell and discover how to differentiate new products to overcome consumer resistance to buying. Participants will also learn tips for identifying new products that fit their niche and customers, as well as what new and improved products have the potential of breathing new life into retail sales.

Spearhead offers free resources to promote sales

(Aug. 10, 2012) -- "So we’ve done something a bit out of the ordinary," said Root. "We’ve created a free web resource center with a structure that includes face-to-face, live and in-person, group meetings among sales and marketing peers from non-competing companies to discuss sales and marketing best practices and ideas, all from the standpoint of each group member’s own experience. This is real stuff. Stuff that works, or doesn’t work; that real people have conceived and done."

18 small ways to improve your business

(Aug. 10, 2012) -- Whether you are running an RV dealership or marketing a RV park or campground, it is entirely possible that small business owners run out of time every day to ensure that essential tasks are completed to keep their business on course. Here are 18 small ways you can improve your business by better managing your time.

Dealers should act today to win a Las Vegas getaway

(Aug. 10, 2012) -- The Las Vegas weekend getaway consists of a two-night, three-day stay at any Las Vegas Caesars Entertainment hotel, with limo service to and from McCarran Airport. The package also includes dinner and a Las Vegas show, a set of two tickets to any Harrah’s Entertainment show, a $100 restaurant coupon, a Rio Secco golf package plus a round of golf for four players at the Rio Secco golf course.

RVDA chair advocates for dealer-assisted financing

(Aug. 10, 2012) -- “In many cases the customer would not save money by obtaining financing via a direct loan from a financial institution,” according to the study. “In fact, dealer-arranged financing rates are often more competitive than those offered by direct lenders. In order to serve their customers’ financing needs, dealers must be prepared to meet or beat the lowest APR offered to their customers by direct lenders.”