New Sobel video explores role of show greeters

(Aug. 24, 2012) -- "It is critical to the sales process and presentation to get off to a good start with potential first-time buyers," said Sobel. "Too much or incorrect information may prove to hamper the salesperson's opportunity to be effective. Also, your customer owners have a tendency to sell what they purchased to everyone they speak with; even if it doesn’t fit the prospects wants, need, or even their budget."