Celebrate National S’Mores Day Aug. 10

(Aug. 6, 2012) -- "It's time for National S'mores Day, which means family fun, campfire stories and gooey S'mores," said Anna Lingeris, spokesperson for The Hershey Company. "The quintessential combination of Hershey's milk chocolate, graham crackers and toasted marshmallows sweetens any summer day and creates memories that will last a lifetime."