Visit California CEO to head Brand USA

(July 11, 2012) -- Caroline Beteta’s first priority as chair-elect will be to spearhead the search for a new CEO while serving as interim CEO of the organization to ensure a smooth transition. In its first year, Brand USA has achieved important milestones, including establishing the organization and its offices; recruiting and developing a highly talented executive team, creating the Brand USA brand and launching the marketing program, and securing millions of dollars in industry commitments and partnerships.