KOA sees huge potential in park models

(June 8, 2012) -- “We are in the outdoor hospitality industry, not just the camping industry,” Atkinson explained, noting camping and lodging becomes part of outdoor hospitality. “Soft rugged” is a term often used to describe this type of camping. “Camping isn’t just parking your rig,” he says. “It’s not about the hookups. You have to have them, but once you’re hooked up, you forget about them. Camping is about the experience. With our deluxe cabin, we need to create that same camping experience. We’re just providing the rig also.”