RVDA outlines FTC Internet advertising changes

(June 4, 2012) -- It appears the FTC will be addressing some new areas in its upcoming guidelines. Generally speaking, the FTC will likely address two broad categories impacted by new technology: (1) what is expressed and (2) what is collected. How do traditional “clear and conspicuous” standards play out on a small mobile device such as a smartphone? How can advertisers effectively disseminate disclosures on such devices?