Sobel explores why buyers spend more

(May 7, 2012) -- "Often when purchasing stereo/electronics, computers, cell phones, lawn mowers and even groceries, we elect to spend more to get more," said Sobel. "Getting more is also not just limited to quantity or quality. "This is how we are trained as consumers. This video gives powerful word tracks that help your client put the purchasing experience in the right order to ensure the highest level of satisfaction."