Dealers profit from customer follow-up

(April 24, 2012) -- Follow-up activities need to be more than just a one-time event that may or may not happen. There needs to be a strategy behind it. An in-depth plan that retains what you've worked so hard to get, your customers. Most of the time we think of post-sale follow-ups as strictly a sales activity. We should be just as thankful to a customer buying parts or service as we are to someone buying a unit. And with customers coming in more for parts and service than new units, perhaps we should thank them even more.