RV dealers increase direct mail spending in 2012

(March 13, 2012) -- Early returns demonstrate that those dealers who invested in direct marketing in January, February and March have been handsomely rewarded with increased traffic and sales and a high return on investment, said Perrett. “Open Houses are full, lots are busy and customers are buying. Buyers are in a much more optimistic mood this year and they want to know what’s going on at their local RV dealer," he explained.