Route 66 to focus on Internet strategy

(March 8, 2012) -- “Today’s RV dealership website must be much more than an online billboard -- it must be an extension of your brick and mortar offering an additional location to do business," said Francis. "Two or three years ago, RV shoppers would make five to six dealership visits before making their RV purchase, but today that’s down to one to two visits because they’re doing much of their shopping online.”