Make current customers your future customers

(Feb. 14, 2012) -- In a recent survey less than 40 percent said they felt 60 percent or more of their revenue came from current customers. The idea behind customer retention is creating lifetime customers in parts and service, while bringing in more new customers. This strategy allows your dealership to rely less on attracting new customers and more on retaining current customers, then using them as a referral base. So, how do you get there?