Cressy Marketing celebrates 25th anniversary

(Nov. 17, 2011) -- Founded in 1986 with no product lines but a confident spirit, Ray Cressy went to the International Marine Trades Educational Conference in Chicago with a briefcase and innovative ideas. Today, after 25 years of servicing the marine and RV industries, Cressy Marketing represents 21 companies in the Great Lakes region of the United States.

Business operations: Customers want it now

(Nov. 16, 2011) -- Customers that may consider themselves loyal to you will buy from other sources if they get a better response. Often those purchases start out small: an O-ring or a handle. But, beware, those smaller purchase can turn into a habit and a lost customer. If you're going to win the fight you need the right tools. You need systems, processes and know-how to stay ahead of customers' demand and to keep them loyal.