Who is monitoriing the RV industry’s image? – Part 2

(Nov. 15, 2011) -- Thompson said the success of the industry’s PR effort was the result of a collaborative effort between Barton-Gilanelli, the RVIA board, the PR committee, the Go RVing committee and other key players in the industry who stepped in to play a role from time-to-time. "About 99 percent of the wonderful creative stories about the RV industry came out of our agency in Philadelphia," said Gilanelli. "The extent of RVIA's involvement in the success of the PR program was to send out a press release saying, 'Look at what RVIA did.'